It’s disappointing because the t-shirt sales have not worked out anyway near as good as I would have hoped this week. I expected to hit $10,000 revenue easily this week. I made $3k rev, which is still a decent profit all things considered. So on a goal perspective it’s frustrating but looking at it in a different point of view, making £1000 profit in a week while taking two days off to help family move house is still amazing to me.
So what happened? Facebook is taking my money and not giving me what I am paying for. Also the lack of money is probably down to my inexperience of going BIG out of the gate. You gotta spend money to make money an all that.
I launched five new t-shirts this week. One t-shirt is not even allowed to run on Facebook because it contains the word bitchin’. I am guess Someone must have complained about the ad for it to get flagged. Another t-shirt was kind of a risk because it was a phrase with a double meaning. Part about the sport and part could be misconstrued as four-play. The hardcore passionate people seem to hate swearing on it’s own so this t-shirt didn’t fly well. Big mistake on my part for not taking the audience into consideration. The other three t-shirts all hit the niche avatar really well.
The biggest mistake on my part was my willingness to risk losing money. I spent a lot of money last month building four new Facebook pages. I also spent money on t-shirt designs. My focus as soon as I walked into November was to make big bux, get my investment back and then some. I never planned on spending more money, in fact I never really planned on what would happen trying to launch five big campaigns all at the same time.
Following this system, you have got to be willing to spend upwards 0f $2k a day for one campaign if you want to hit those 1000 item campaigns.
I was spending $200+ from the start of one campaign because I had lot’s of ads and then after a couple of days I planned to scale my winners, cut my losers. Well you try and risk losing $200 x 5 campaigns in one day without seeing a ROI. Let me just say watching $200 fly out the door and little to no sales coming back is scary because it leads you to think it’s not working. I paused my campaigns
My inexperience of going big shot me in the foot because yea, I was spending $200 and as soon as I got into scaling I could potentially spend over $2k a day. So I saw all this money beings spent with nothing coming back. I thought I had five t-shirts that would not sell. However when I looked at each ad individually, even after spending $200 most ads never spent over $5 and some never reached over $2! The ads didn’t even have time to reach the audience and go viral. Out the gate if you add up all the ads together though, you’re looking at well over 200-500 ads spending $2-$5 each.
So from the outside view it was scary for me seeing this big spend and no return but when I got my microscope out to look at one ad on it’s own I realised I actually spent nothing! Didn’t even give the ad time to blossom. Unfortunately I never had the balls to keep the ads running like this. I scaled some short term winners and cut everything else. It still worked out at a profit but not on the scale it should have been.
So I concentrated on one campaign and I scaled it on it’s own. That was so much easier to manage. From now on, while I am still new to playing at this level I will only launch two at a time. I think can manage that.
Now onto why Facebook has been a pain in the arse this week and why it’s also probably had an affect on my sales as a whole.
In four days my lone campaign reached 109 sales which is very disappointing because I expect it to be on at least 200-300 by now. I have had successful campaigns previously where I spent $20 to make 15 sales and I know once I scale up I am going to get lot’s of sales. This week however something very weird is happening.
To start with I got 23 sales in my first 24 hours with a low budget. Licking my lips I scale it and the next day I make 10 sales…With all my ads for this campaign some barely reached $5 so I pressed on and this is where it get’s frustrating. On my third day with the campaign, I barely reached 1pm UTC and I made 40 sales. The day was just getting started, previously if I made 40 sales by 6pm UTC I knew I was hitting around 60-100 sales but it was only 1pm. #gettingreadytomakemoney.
So it’s 1pm UTC and I made 40 sales I was buzzing because I hadn’t even scaled this ad to my whole audience yet. Every time I refresh I have more sales but then something happens. The sales just stop. I was getting over five sales an hour but an hour goes by…no sales. Two hours no sales. SIX HOURS with one sale. How does that happen? I really cannot work it out other than Facebook must have gone from giving me great traffic to shit traffic. I turned my ads off because I I just spent $200 with no sales. I felt sick because I was on to have one of my best sales day ever. I ended the day with 56 sales but I lost most of my profit because I kept my ads running when I never knew to stop them. You think the sales will come back in a minute but they don’t.
The next day I turned the ads on again. I am helping my sister move house but whenever I get the chance I check sales. 7am UTC, sales start coming in slowly and by 1pm and have made 22 sales. Going OK, the sales carried on coming in. I had 30 sales and then it reaches 4pm. Same thing as the day before, the sales just stop. This time I let it run for a couple of hours with no sales, lost $40 of my profit and I turned all my ads off except my best converting ad. I finished the day on 40 sales and $400 in profit. It should be much more.
The next day is me writing this post. My ads are still off and I am going to turn them on just as I finish this. If for some weird reason my audience only buys between the hours of 7am-4pm then I will just let them run at that time over a month. Personally I don’t see how ads can just STOP converting, going from 3-5 sales an hour to no sales for hours on end.
It does lead me to wonder that maybe when I was launching five campaigns at once it wasn’t entirely my fault, what if Facebook wasn’t displaying ads to my audience properly? It’s easy though, to point your finger at someone else when something doesn’t go to plan. We just have to learn to expect these things in a business where we rely on a certain platform for traffic.
Sadly not the $10,000+ week I hoped for. I will be launching these t-shirts out again individually this month and in December because I think I can still get at least $10,000 out of them if I run the ads correctly with budget I can manage.
We still got 20 days until December maybe I could turn it around….It’s not happening. If I made $10,000 this week then yep I would reinvest it in ten new Facebook pages and get ready to make a killing. Right now though, I need to concentrate on recuperating my money I spent last month.