My progress or lack of it with Shopify

That sounds like a negative title. It is in the sense of I’m not where I want to be right now and I did expect to be making more money. BUT  I am making money which is a good thing.

As usual life does get in the way, well not life but other business ideas or t-shirt campaign in other niches that have steered me away from focusing 100% on my store.

Let’s look at my progress over 6 weeks. I started sending traffic to my store on the 13th of July.Screen Shot 2015-08-27 at 02.29.14

You can see from the stats I’ve been on and off. I haven’t been sending traffic to it every day or every week for that matter. The good news is I am making money from it. Not a lot but it’s a start considering I haven’t been running constant ads and this is just one niche. I am still running shirt campaigns for other niches that I can’t use on this store.

I signed up for Don Wilsons Dropship program. That’s right I believed in it and I’m a founding member. Couldn’t pass up on such an opportunity.

I haven’t made the most of it just yet. I am waiting to get the app into my store and I’ll be running. This is another reason why my sales have not been consistent. I was running a necklace campaign around the 30th of July. It was doing great but I stopped after I got into the program so I can continue selling them with the dropship program and a lower base cost. I should the app configured this week so I can continue with the campaign.

I changed fulfilment companies for my clothing!

I started off with “Theprintful” and what a joke they are. The customer service is great, no faults there but the prices! In what planet are they living on. Cheapest base cost item is $13 + Shipping = $18+. This means if I sell a shirt for $30 (including shipping) I make $12 before paypal, Shopify or Stripe take their fees!

I recently switched over to Teelaunch. So far so good. A couple of problems but that’s expected for a company providing a new app to Shopify users. Chris has handled any problems great so far so I’m happy.

With Teelaunch the base cost for men’s shirts is $8.50 + $4 Shipping, which is $12.50. Almost $6 cheaper than Theprinful’s cheapest item! So I make $18 per sale now, that’s a 30% increase!

My store can be doing a lot better. There’s things I can improve on like social proof and making my site more trusting to potential customers.

Today I setup my second store with the hope to 10x my sales. My initial store is focused one one niche but this store is going to serve any niche I decide to enter. I already have my niches that I sell in so this means once I get a few items I can get started right away. I can’t wait.

As soon as this dropship app is configured properly with both stores, I can start running more consistent campaigns and bring in money every day.

Google Adwords is something I will look at next. Just one term gets 50,000 searches every month and my store provides what they are looking for. Really need to test this because I am leaving soo much money on the table here.

I will update again after I have a consistent couple of weeks to reflect on and hopefully some sales from my new store as well. See ya soon.


Launching My First Shopify Store And Dealing With Those Voices In My Head

Way back in January I made a goal to have my first shopify store up and running and admittedly it’s taken me a lot longer to get running than I wanted. A LOT LONGER. I was beginning to think I’d never do it.

Understand like most people do I suffer from procrastination, stress, fear of failure and other demons that live in our heads. On top of all that I wanted my website to be perfect!

I invested in courses to help me get my perfect website running.  They showed me the correct apps to have ready, email sequences to follow, how to set up funnels that take people by the hand and walk them to where I want the to be, how to write product description copy and what to put on your website that builds trust with visitors so they feel comfortable to purchase with you… There’s lot’s I’ve missed out and believe me all of this cannot be done within a week unless you have an efficient team behind you.

I decided to go at it alone for my first store. I want to know exactly how my business is running, inside and out.

I switched from Aweber to Activecampaign. It took a week or two to get my head around it but now it seems to be working. It’s an amazing tool, especially for people who want to use segmentation which is vital for my business.

In the background of all this action taking there were two voices fighting against and each voice had it’s own good pros and cons.

The first voice I listened to every day was FUCK IT. Just send traffic to it now and make sales.  This was the voice that told me, you need to start making some money from your store, you have to get paid for all this time you’ve been spending on this thing.

Second voice had the essence of Jay Abraham behind it. It advised me to be patient and take my time. You’ll make more money launching something that’s got a backend. If you launch it too soon money will be left on the table.

Time was dragging and I couldn’t take it anymore. I could feel myself beginning to hate it because I was getting impatient. Will it ever be ready?

Then one day I said FUCK IT. I wrote down the 15th of July as my launch date and if it wasn’t ready tough. My goal was to get at least one sale.

What happened? I launched a new shirt that I had been waiting for months to share with my niche. I spent $12 and within 24 hours I got three sales bringing in $133. Not bad!

Screen Shot 2015-07-23 at 01.34.06

The next day I decided to pause my ad because Paypal was not setup. I was using stripe which meant peopel had to whip out their credit card to make a purchase. I wonder how many sales I lost?

To use Paypal I needed a number customers could use to contact me and the problem or excuse I was facing was I am in the UK and my customers are in the USA. How do I get a number setup? I worked it out and today it was sorted. My store now has a toll free number people can call and it forwards to my UK phone number.

Undoubtedly there will be some problems that will arise but I am just glad to get it sorted because now I can get back to getting Paypal up and running on my store.

Believe me when I say, just to get it up and running was a relief.


Do You Sell T-Shirts On Facebook? Survey Your Audience


My view of London at Fabcon 2015, inside the Millbank Tower.

Recently people have been reaching out to me for advice on what T-Shirt course they should take. I always send them to the videos from Fabcon 2015. The content shared in these videos is all you need to get started not only because they are free to watch but also because the content is really good.

These videos contain the same content that the most expensive T-Shirt course is teaching. Training that I paid thousands of dollars to learn is inside these videos. Save your money because this is all you need to get started.

Back in February I attended Fabcon 2015 in London. It was an event put together by Fabrily and Teespring.

They managed to bring in guest speakers from all over the world who have been very successful with selling t-shirts online. Arjun Ohri was one of those speakers and his talk was really REALLY good. Not only was he a great public speaker but the content he shared was worth so much more than what everyone paid for the event.

I know because last year I spent a lot of money on a Teespring course and Arjun uses similar strategies which he shared that day at Fabcon.

Luckily for you Fabrily recorded all the speakers at the event and put the videos on their blog so that other sellers can benefit. The stuff Arjun shares in this video, particularly the part about surveying your audience, is really worth paying attention to.

Below is Arjun’s presentation from Fabcon 2015. Make sure you take notes!

IMPORTANT: You should also watch the rest of the videos from that day and you can put everything Arjun teaches into action. Follow his advice and you will sell t-shirts. All the videos from that day can be found here:

Watch the video and try to use what he teaches in your t-shirt selling strategy. The content in these videos is enough to get you on the right track.


Time To Get That Recurring Income

The three big things I want to concentrate on in 2015 are; building out into my own online store, outsourcing my business and building a recurring income stream.

Today I want to talk about the recurring income stream. I have built a free membership group from one of the t-shirt niches I am involved in. I set it up way back in October and it has over 250 members today.

That group runs by itself now. I have literally put one post inside the community when it started and over time as I have added people they answer each others questions and post videos for help. I do not have to do anything.

The next step is to create a bridge page that takes people from my Facebook page to a sales page before they become a member. So I hired a copywriter to write the sales page. I found my copywriter on Facebook by using the Cult of Copy Job Board.

I got my copy back a week ago along with an email sequence and I am currently constructing it into a slick funnel on Clickfunnels.

This is where I am at so far. I need to set up a recurring payment button with Paypal and I’ll be ready to go.

It sounds simple but I’m sure there will be a couple of road bumps over the next few days.

So the plan… I am going to offer new members $1 for the first month and $10 per month after that. I will setup the funnel and use Facebook and Google ads to attract new customers.

The DREAM is to have 1,000  paying members. The first big mile stone is my first 10 subscribers, so let’s start there!

GOAL – Have 10 paying members by the end of May. Maybe that’s not ambitious enough, however I am moving to Australia for two months and I leave in just five days. I have a cruise planned for one week and will be doing a lot of visiting for the first week I am there. Maybe getting 10 members will be too ambitious… We’ll find out.

Like I have mentioned previously a recurring income is great because you will have guaranteed money coming your way every month without having to do anything. This will allow you to take time away from your business without worrying about how you will pay the bills next month.

This is just the beginning. Once I get this down and I know the process, it’s something I can replicate into other niches that I currently sell physical products.

Mum I Made It! – Breaking Personal Records and Hitting Mile Stones

Yep I did it, last week I cashed out my biggest win ever playing online poker. $2200!

Onto the real news…..

Last week, (when I was off playing poker) I crossed $100,000 in t-shirt sales. A HUGE mile stone for me, being that in 2013 I barely made $10,000 from my own business. I won’t lie 2015 has been SLOW so far compared to August-Dec 2014. I expected to crush $100k a lot faster than I have done.

Screen Shot 2015-03-25 at 12.14.40

What have I learned?

OK so while it’s good hitting this figure, I do feel like it’s a lot later than I expected. Going by the big months I was having back in August I should have hit this goal by December at the latest.

This business is not a guaranteed recurring income, a t-shirt that sold last month might not sell this month or you could get unlucky and not sell many t-shirts at all across the month. Facebook could close your account or tomorrow they could decide that bombarding their customers with t-shirts is against their terms of service. Sorry to be negative but you have to think about things like “If Facebook shut tomorrow or they blocked my account how would that affect my business?” Are all your eggs in one basket?

Start building your own brand on your own website, with your own list and your own store. Something YOU have full control over. You can bring in new products all the time and start your own membership sites etc. While you’re using Teespring and these other places you don’t have full control. I recommend Shopify if are thinking of branching out into your own store.

Build a team of people, outsource as much as you can and  get them working non-stop. As soon as you stop working every day or if you stop for a week the money will stop flowing in.

The biggest thing I realised is that having a recurring income stream is very important. Even today if I take a vacation I might continue to make money for the first week but if I have no one there to launch new campaigns then the money stops coming in. IF however I took the time to build a sustainable evergreen membership website where 1,000 people pay me $10 a month, no matter how many weeks I took off I would know that my bills will be paid because I have $10,000 coming in.

As for t-shirt selling tips, get a good designer and do your research for good ideas. There’s so much info and help out there. You can start by joining the t-shirt bomb group on Facebook. Last time I checked it was a free course and the group is very active.




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