Do You Sell T-Shirts On Facebook? Survey Your Audience

millbank-view

My view of London at Fabcon 2015, inside the Millbank Tower.

Recently people have been reaching out to me for advice on what T-Shirt course they should take. I always send them to the videos from Fabcon 2015. The content shared in these videos is all you need to get started not only because they are free to watch but also because the content is really good.

These videos contain the same content that the most expensive T-Shirt course is teaching. Training that I paid thousands of dollars to learn is inside these videos. Save your money because this is all you need to get started.

Back in February I attended Fabcon 2015 in London. It was an event put together by Fabrily and Teespring.

They managed to bring in guest speakers from all over the world who have been very successful with selling t-shirts online. Arjun Ohri was one of those speakers and his talk was really REALLY good. Not only was he a great public speaker but the content he shared was worth so much more than what everyone paid for the event.

I know because last year I spent a lot of money on a Teespring course and Arjun uses similar strategies which he shared that day at Fabcon.

Luckily for you Fabrily recorded all the speakers at the event and put the videos on their blog so that other sellers can benefit. The stuff Arjun shares in this video, particularly the part about surveying your audience, is really worth paying attention to.

Below is Arjun’s presentation from Fabcon 2015. Make sure you take notes!

IMPORTANT: You should also watch the rest of the videos from that day and you can put everything Arjun teaches into action. Follow his advice and you will sell t-shirts. All the videos from that day can be found here: http://fabrilyblog.com/2015/03/13/fabcon-2015-videos/

Watch the video and try to use what he teaches in your t-shirt selling strategy. The content in these videos is enough to get you on the right track.

Andy

Time To Get That Recurring Income

The three big things I want to concentrate on in 2015 are; building out into my own online store, outsourcing my business and building a recurring income stream.

Today I want to talk about the recurring income stream. I have built a free membership group from one of the t-shirt niches I am involved in. I set it up way back in October and it has over 250 members today.

That group runs by itself now. I have literally put one post inside the community when it started and over time as I have added people they answer each others questions and post videos for help. I do not have to do anything.

The next step is to create a bridge page that takes people from my Facebook page to a sales page before they become a member. So I hired a copywriter to write the sales page. I found my copywriter on Facebook by using the Cult of Copy Job Board.

I got my copy back a week ago along with an email sequence and I am currently constructing it into a slick funnel on Clickfunnels.

This is where I am at so far. I need to set up a recurring payment button with Paypal and I’ll be ready to go.

It sounds simple but I’m sure there will be a couple of road bumps over the next few days.

So the plan… I am going to offer new members $1 for the first month and $10 per month after that. I will setup the funnel and use Facebook and Google ads to attract new customers.

The DREAM is to have 1,000  paying members. The first big mile stone is my first 10 subscribers, so let’s start there!

GOAL – Have 10 paying members by the end of May. Maybe that’s not ambitious enough, however I am moving to Australia for two months and I leave in just five days. I have a cruise planned for one week and will be doing a lot of visiting for the first week I am there. Maybe getting 10 members will be too ambitious… We’ll find out.

Like I have mentioned previously a recurring income is great because you will have guaranteed money coming your way every month without having to do anything. This will allow you to take time away from your business without worrying about how you will pay the bills next month.

This is just the beginning. Once I get this down and I know the process, it’s something I can replicate into other niches that I currently sell physical products.

Mum I Made It! – Breaking Personal Records and Hitting Mile Stones

Yep I did it, last week I cashed out my biggest win ever playing online poker. $2200!

Onto the real news…..

Last week, (when I was off playing poker) I crossed $100,000 in t-shirt sales. A HUGE mile stone for me, being that in 2013 I barely made $10,000 from my own business. I won’t lie 2015 has been SLOW so far compared to August-Dec 2014. I expected to crush $100k a lot faster than I have done.

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What have I learned?

OK so while it’s good hitting this figure, I do feel like it’s a lot later than I expected. Going by the big months I was having back in August I should have hit this goal by December at the latest.

This business is not a guaranteed recurring income, a t-shirt that sold last month might not sell this month or you could get unlucky and not sell many t-shirts at all across the month. Facebook could close your account or tomorrow they could decide that bombarding their customers with t-shirts is against their terms of service. Sorry to be negative but you have to think about things like “If Facebook shut tomorrow or they blocked my account how would that affect my business?” Are all your eggs in one basket?

Start building your own brand on your own website, with your own list and your own store. Something YOU have full control over. You can bring in new products all the time and start your own membership sites etc. While you’re using Teespring and these other places you don’t have full control. I recommend Shopify if are thinking of branching out into your own store.

Build a team of people, outsource as much as you can and  get them working non-stop. As soon as you stop working every day or if you stop for a week the money will stop flowing in.

The biggest thing I realised is that having a recurring income stream is very important. Even today if I take a vacation I might continue to make money for the first week but if I have no one there to launch new campaigns then the money stops coming in. IF however I took the time to build a sustainable evergreen membership website where 1,000 people pay me $10 a month, no matter how many weeks I took off I would know that my bills will be paid because I have $10,000 coming in.

As for t-shirt selling tips, get a good designer and do your research for good ideas. There’s so much info and help out there. You can start by joining the t-shirt bomb group on Facebook. Last time I checked it was a free course and the group is very active.

 

 

 

Motivation

If there’s one thing you should do today, it’s watch this video. No distractions, take an hour to yourself and watch this video.

Closed Up Shop For 2014 – What’s Next?

I stopped selling T-Shirts mid December mainly because Teespring announced that after the 11th t-shirt orders would not reach customers before christmas day.

Most people ordering this time of the year will be ordering for Christmas presents and so it seems right not to sell to people who may think they will receive a t-shirt in time for the 25th. Especially with the high expectations people have from companies such as Amazon who provide next day delivery.

In the past week I still see people  saying “get it in time for christmas” inside their campaign description, which is a blatant lie. It’s deceitful and gives Teespring a bad name for the rest of us.

What’s Next?

Retargeting, Going back to scalable designs, CPA, Opening my own online stores and membership sites.

Let’s also not forget that goal to make $100,000 by the end of February in 2015!

Retargeting

I have come across a couple of courses in the past week that have been heavily pushed in my email box from different top marketers.  Two course were OK. Nothing eye opening however there are a couple of nuggets that I can take away.  However there was one course I purchased that is worth mentioning, it’s a retargeting course by Tanner Larsson.

It’s definitely one of the top three courses I have bought this year and this year I purchased Trey Lewellens Mastermind and Don Wilsons FB Ads Cracked so I think that’s saying something. You can find this course at retargeting-academy.com. I am not going to put an affiliate link in because I don’t want you to think I’m just saying this to make some money. I recommend it if you are already successfully selling products online. If not then get selling first and then have this next on your list. It’s a must!

Watching his course showed me how much money I left on the table this year because I did not follow through with retargeting for my most successful t-shirts.

Tanner not only showed how to do basic retargeting, he taught sequential retargeting among other things which is definitely something I will be doing in 2015. The webinar along with the course went on for over three hours and was brilliant.

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Incase you didn’t know, Teespring already spends some money on retargeting our successful campaigns for us. From looking at the analytic data from one of my campaigns that only sold 100 t-shirts, I had 18 sales from Teespring retargeting. I made an extra $250 because of that. If I was doing it myself from the beginning of the campaign to the end, there would have been even more sales.

Retargeting is one of the biggest things on my to do list in 2015.

Going back to scalable campaigns

Looking back over my most successful month / campaigns, it all came from scalable designs. It didn’t sell well in every niche but think about this, you have a scalable design that only sells 50 t-shirts in one niche and then you scale that t-shirt across 20 campaigns. That’s 1000 sales or $15,000+ from 20 niches. Now imagine launching five t-shirts a day (150 tshirts a month) AND a couple of those campaigns may sell over 300+ tshirts.

Obviously that is very ambitious and not all will sell that well but from what I have seen, the people who have made $100,000 in one month has come from finding a good scalable design and running with it across as many niches as possible.

I think it’s the easiest way to work with Teespring. All you need is $20 to test each new niche design, if it sells then scale if not then move on. This is also a process that can be automated by outsourcing each step. Something I plan to do in 2015.

Where to find scalable designs? Use your own FB pages or search the web for t-shirt sites. Look at best selling t-shirts or look at sites that show it’s most shared content. Content that has lot’s of likes and shares could be a goldmine, especially if it’s a quote that can be adapted across many niches.

You also need a good designer, a good idea is nothing if the t-shirt looks ugly.

CPA

CPA is something I have tried and failed at previously. However previously I did not know how to use Facebook advertising. I think the biggest earners online come from this line of work. I am putting up a CPA campaign as we speak. CPA will be a big part of my income next year.

Online Stores

From selling t-shirts I have a list of niches I know like to buy online through Facebook. There’s a lot more to sell than t-shirts. You have bracelets, necklaces, earrings, phone covers etc. Using shopify, Facebook, throw in a little bit of knowledge from Ben Adkins, some retargeting and I can build big lists along with a brand.

Membership Sites

Part of the plan along with the online store is have a membership site upsell on the backend. Recurring income every month is a dream of mine. A month where if I don’t lift a finger I can still make $10,000. I remember getting excited about online marketing six years ago because of thinking like this. Just 1,000 members paying $10 a month is a six figure business.

List Building

Lastly list building is another thing I want to be doing properly in 2015. It hurts me to see that I am adding people to a list every day but I am not taking advantage of it. This year I want to find a good copywriter at a good price who can handle my emails.

Imagine having a niche where every time you send out an offer to the list you make $100 in sales. Now you have 10 niches, you send ten emails a day which is $1,000 and you do it every day for a month. Again something you can eventually have that runs on auto pilot with an email sequence.

That’s what I’m going to be concentrating on in 2015. I will also try and do a case study every month. If anything starts working other than t-shirts I want to share it with you. If you found this blog through t-shirts I have mentioned previously what courses to buy or the people to follow.

Please leave a comment below if you have any questions.

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